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Press Releases

Global Soft Power Index: Sweden in Top 15 for COVID-19 Response
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Sweden in 9 th place in Global Soft Power Index and comes 13 … read more
Global Soft Power Index 2021: South Korea Ranks 11th
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader South Korea has gained 3 places to claim 11 th in the Global … read more
Global Soft Power Index: Russia Drops out of Top 10
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Russia drops 3 places to 13 th but positive signals with increased perception … read more
Global Soft Power Index 2021: Saudi Arabia Ranks 24th
25 February 2021
Middle Eastern nations dream big – Saudi Arabia ranks 24 th in Brand Finance’s Global Soft Power Index 2021 Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , … read more
Global Soft Power Index 2021: Portugal Retains 28th Place
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Portugal retains 28 th place in Global Soft Power Index and comes 22 … read more
Global Soft Power Index 2021: Qatar Ranks 26th
25 February 2021
Middle Eastern nations dream big – Qatar ranks 26 th in Brand Finance’s Global Soft Power Index 2021 Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down … read more
Global Soft Power Index: India Third in ‘Future Growth Potential’ Metric
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Last year’s winner, the US , is fastest falling nation in Index, down … read more
La France est 4e en Europe, 7e au classement Global Soft Power Index 2021
25 February 2021
L'Allemagne forte et stable l'emporte sur les États-Unis, occupant la première place du Global Soft Power Index 2021 de Brand Finance, avec Angela Merkel nommée leader la plus respectée au monde Le leader de l’année dernière, les États-Unis , est … read more
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Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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