Hugo is experienced in Brand & Business Valuation, Business Strategy, Tax & transfer pricing, and valuation for M&A and Reputational Damage Litigation. Hugo also heads Brand Finance’s sports services team, working with rights-holders and corporate sponsors on brand & sponsorship strategy, and return on investment analysis.
Working for clients including Bayer, London Stock Exchange Group and Liverpool FC, Hugo leads client engagement, project design & management, and technical valuation work. Hugo is regularly featured in media reporting on the business of sport, including live interviews with BBC World News, TRT World and Phoenix, and print contributions including to Bloomberg News, The Economist, and London’s City A.M.
Hugo is a chartered accountant, ACA, and graduated from the University of Oxford with a MEng degree in Engineering, focusing on Biotechnology and Energy.