Brand Finance

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Brand Finance Turkey.

Brand Finance is the world’s leading independent brand valuation consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 20 years, we have helped companies and organisations of all types to connect their brands to the bottom line.

 

We put thousands of the world’s biggest brands to the test every year, evaluating which are the strongest and most valuable, which we publish in our renown rankings, compliant with ISO 10668. Additionally, we helped craft this standard on brand valuation as well as ISO 20671 on brand evaluation.

 

Our teams have experience across a wide range of disciplines from market research and visual identity to tax and accounting. We understand the importance of design, advertising, and marketing, but we also believe that the ultimate and overriding purpose of brands is to make money.

 

Brand Finance Turkey mostly specialises in strategic brand valuation, brand contribution, brand architecture, nation and place branding. Since 2007, Brand Finance Turkey has worked for many Turkish blue-chip companies in different sectors including Türk Telekom, Turkish Airlines, and Akbank.


Press releases.

China’s Banks Continue to Consolidate Global Brand Presence

04.02.2019

Led by ICBC as the world’s most valuable banking brand (US$79.8 billion), China’s banks dominate top four spots of the Brand Finance Banking 500 2019 ranking Chinese banks grow 28%, achieving US$407 billion in total brand value,… More +

Ferrari in Pole Position as World’s Strongest Brand

22.01.2019

London - Davos, 22/1/2019 Ferrari accelerates to claim the title of the world’s strongest brand, with a score of 94.8 out of 100 and an AAA+ rating Three of the Big Four brands: Deloitte, PwC, and EY, post an elite AAA+ brand strength… More +

Jeff Bezos takes top spot in new CEO ranking

14.01.2019

  ·        Amazon founder and CEO Jeff Bezos ranks as world’s best brand guardian, but loss to Amazon’s brand value potentially in excess of US$10bn if divorce spat mishandled… More +

View all press releases +


Reports.

Brand Finance Nation Brands 2019

Brand Finance Nation Brands 2019

11.10.2019

The annual report on the most valuable and strongest nation brands. Average nation brand… More +

Brand Finance Football Annual 2019

Brand Finance Football Annual 2019

14.08.2019

The Brand Finance Football Annual 2019 is a hard-back coffee table book on the changing… More +

Brand Finance Turkey Metropol 30 2019

Brand Finance Turkey Metropol 30 2019

09.07.2019

Türkiye’nin En Değerli ve En Güçlü Büyükşehir… More +

View all reports +


Contact.

Brand Finance Turkey
Orhantepe Mahallesi, Tokdemir Sokak No:8 D:4
Kartal, İstanbul, Turkey

T: +90 216 3526729 / +90 533 2651365
E: m.ilguner@brandfinance.com


People.

Muhterem Ilgüner
Managing Director, Brand Finance Turkey

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