Brand Finance

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Using brands as your business model: Key considerations for building out a new internal or external.

Published on 19.09.2019

 + Licensing analysis - whether for owned or licensed-out brands - helps brand owners to notice areas of improvement, guide investment and maximize value growth 

+ Intangible assets work together to multiply business value by increasing revenue, finding cost efficiencies and reducing risk and mapping those interactions helps to maximize these effects

+ Setting up a central BrandCo is the best way to measure, manage and invest in brands and most of the best companies in the world - from Apple to Shell - use BrandCos to do just that 

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