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Press Releases

ISO 10668 - New International Standard on Brand Valuation
"ISO 10668 gives brand valuation analysis the institutional credibility which it previously lacked. It professionalises brand management." David Haigh, CEO, Brand Finance plc In 2007 the International Organization for Standardization (' ISO '), set up a task force to draft … read more
The BrandFinance® Forum 2010
Every CEO, CFO, CMO, Brand Manager and Agency professional wants to know what consumers really think about their communications. For many years the big questions have kept coming back… • What is best practice in brand advertising? • Is there … read more
Chinese brands poised to crack Western global dominance
Hong Kong, 19th August 2010 - - Chinese brands are poised to crack the global dominance of their Western counterparts, the results of a detailed new brand value study show. Brands such as China Mobile, ICBC and Midea now have … read more
Impact of Recent Controversies on IPL Brand Valuation
“Commercial sustainability of IPL will largely depend on the development of brand value governance principles and policies and aligning all the stakeholders towards long term value rather than narrow, short term gains. If these critical factors are not swiftly addressed … read more
BrandFinance® Global 500 2010
Retail giant Walmart retains top spot and Google climbs to second place as the world's top 500 brands are announced The Top 500 most valuable brands in the world have grown in value by 26% to US$2,873 billion. The Enterprise … read more
BrandFinance® Banking 500 2010
BRANDFINANCE® Banking 500 shows: HSBC World's leading bank brand for 3rd year in a row Santander is world's fastest growing retail bank brand Decline in US dominance of world banking industry Rise in banking brands from Middle East First Russian … read more
Upheaval in bank branding heirarchy as top 500 fall US$218 billion in value
Brand Finance plc, in association with The Banker Magazine, today launches the third edition of the BrandFinance® Global Banking 500 – a review of the top financial services brands in the world measured by both brand strength and brand value … read more
Economic Downturn Wipes $67 billion off top Global Brands’ Valuation
London and New York – Today, Brand Finance plc, the worlds leading independent brand valuation consultancy , reveals the impact of recession on the 100 leading Global and US brands. In March 2008 Brand Finance released the 2008 version of … read more

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Michael Josem
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Brand Finance
Cristina Campos
Communications Director
Brand Finance
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