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Press Releases

Global Soft Power Index 2021: South Africa ranks 37th overall
26 February 2021
Following a 0.7-point increase, South Africa scores 37.2 out of 100 to rank 37 th overall in Brand Finance’s Global Soft Power Index 2021 Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is … read more
Global Soft Power Index 2021: Japan is top-performing Asian nation, ranking 2nd overall
26 February 2021
Japan is top performing Asian nation and second globally , jumping up two spots in Brand Finance’s Global Soft Power Index 2021 Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation … read more
Global Soft Power Index: Norway Climbs Ranks in Top 20
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Well-governed nations such as Norway (17 th ) climb ranks in the top 20 … read more
Global Soft Power Index: Ireland Holds on to Top 30 Spot
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Ireland holds on to spot in top 30 despite sliding down 5 spots in … read more
Global Soft Power Index: Greece Enjoys Moderate Boost
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Traditional powerhouses – UK (3 rd ), France (7 th ), China (8 th … read more
Global Soft Power Index: Finland Climbs Ranks in Top 20
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Well-governed nations such as Finland (18 th ) climb ranks in the top 20 … read more
Global Soft Power Index: China in Top 10
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place China’s score is stunted by global media coverage of COVID-19, but nation clings on … read more
Global Soft Power Index: Belgium Ranks 21st
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Belgium (21st) enjoys moderately successful performance across Soft Power Pillars Hailed as global success … read more
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Brand Finance
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Brand Finance
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Marketing Director - Asia Pacific
Brand Finance

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