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Press Releases

Chinese CEOs champion innovation and transformation: Brand Guardianship Index 2025
New research from Brand Finance highlights the growing influence of Chinese business leaders, focusing on innovation, sustainability, and strategic growth Xiaomi’s Jun Lei ranks highest among Chinese brand guardians at 8th globally BYD’s Chuanfu Wang climbs to 10th position, further … read more
Sri Lanka continues its upward trajectory in the Global Soft Power Index 2025
New report from Brand Finance highlights Sri Lanka's progress in its lifestyle, eco-friendliness, and inclusivity Sri Lanka makes a significant 15-place leap in the 'appealing lifestyle' ranking Sri Lanka achieves remarkable 33 - place leap for being 'tolerant and inclusive' … read more
From growth to governance: Malaysia's rising global influence
Ranks 36th in the Global Soft Power Index 2025, with notable strides in governance, values, and educational development Malaysia jumps seven spots to 12th place in future growth potential, showcasing its expanding role as an economic powerhouse The country climbs … read more
Thailand moves up by one rank to 39th in Global Soft Power Index 2025
Country ranks 4th globally for friendly people, reveals new report from Brand Finance Thailand retains 6th place in 'food the world loves’ attribute for three consecutive years In Culture & Heritage, and People & Values, Thailand surpasses its regional counterparts … read more
Vietnam rising: A cultural, economic, and innovation  influence on the global stage
Ranks 52nd in the Global Soft Power Index 2025, driven by booming business influence, cultural charm, and media breakthroughs Business & Trade momentum propels Vietnam to 56th, with a reputation for globally loved products Future growth potential remains strong at … read more
Singapore is ASEAN’s top nation brand in Global Soft Power Index 2025
The Lion City ranks 21st globally and outperforms its regional peers in key research pillars Political stability and ethics shine, as Singapore ranks 12th for admired leaders, 11th for safety, and 10th for integrity With a business-friendly edge, Singapore excels … read more
People power of Philippines: Ranked 18th globally for ‘friendly people’
The country ranks 53rd in Global Soft Power Index 2025, with strong improvements in People & Values Philippines slips one position from 2024 to rank 53rd in 2025 The nation showcases a robust commitment to Media & Communications Philippines shines … read more
Hallyu wave lifts South Korea in Global Soft Power Index 2025
Brand Finance’s latest report indicates the country’s cultural and commercial influence has helped advance its global position in the index from 15th to 12th South Korea's 'future growth potential' surges to 6th place, strengthening its position as a global economic … read more
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Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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