Press Releases

El Covid-19 pone en jaque al sector del juego caracterizado por el parón de competiciones deportivas y el confinamiento. Wynn lidera el primer ranking mundial de marcas de operadores de juego, con un valor de marca de 3.4 mil millones … read more

Brand Finance ha realizado su primer estudio global sobre los efectos financieros de los cambios de marca después de las fusiones y adquisiciones, analizando 3.000 operaciones realizadas durante los últimos 5 años. Las adquisiciones sin cambio de marca son un … read more

NH Hotels es la quinta marca hotelera más fuerte del mundo con una puntuación de 84.0 sobre 100 en el Índice de Fortaleza de Marca y Meliá, con 80.9 sobre 100, la décima entre las 50 marcas más valiosas y … read more

Hotels sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of cumulative brand value, equating to US$14 billion Hilton remains world’s most valuable hotel brand, up an impressive 35% Mercure is fastest growing brand in Brand Finance … read more

Engineering & construction sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to over US$30 billion loss China’s CSCEC overtakes GE to become world’s most valuable engineering & construction brand, brand value US$24.8 … read more

Top 100 most valuable German brands from Brand Finance Germany 100 2020 ranking stand to lose up to 11% of brand value – over €49 billion – following devasting COVID-19 pandemic Mercedes-Benz retains titles of Germany’s most valuable brand, brand … read more

Opportunities for growth within cosmetics industry, which is predicted to suffer only limited loss in brand value from COVID-19, according to latest report by Brand Finance As most valuable, L’Oréal is boosted by digital transformation, up by 13% to US$11.7 … read more

As the COVID-19 pandemic engulfs the global economy, there are greater growth opportunities from M&A Brand Finance has conducted a global study on the financial effects of rebrands following M&A – analysing 3,000 deals over 5 years Unrebranded acquisitions 56% … read more