Press Releases

Brand Finance CEO, David Haigh, commented on the launch of iPhone X and its implications for the Apple brand. “After a difficult period when analysts, commentators, and most importantly customers, began to lose faith in the once hugely successful brand, … read more

Brand Finance CEO, David Haigh, comments on the benefits the youngest royal-to-be will bring to British brands and the UK economy as a whole. “It is a tremendous marketing opportunity for producers and retailers of baby products who can build … read more

· Dacia is the most valuable Romanian brand, worth €1.2bn · At €206m, Dedeman is the most valuable brand with 100% Romanian shareholding · Retail generated the most brand value among sectors, with 10 brands worth €796m · Success of … read more

· Dacia este cel mai valoros brand românesc, cu o valoare de 1,2 miliarde euro · Cu o valoare de 206 milioane euro, Dedeman este cel mai valoros brand cu acționariat 100% românesc · Sectorul de retail a generat cea … read more

• New market research study suggests Neymar can help PSG brand grow in China • Neymar is the 3rd most popular footballer in China after Ronaldo and Messi • Only 1% of Chinese fans place PSG among favourite clubs, showing … read more

· Guangzhou Evergrande and Manchester United: the two most popular teams in China · 56% of all Chinese fans follow a Premier League club, exceeding other major European leagues · Streaming football games is more popular than TV-viewing for younger, … read more

· Total brand value in the table increases 3% year-on-year to R395 billion · Capitec, the fastest growing bank brand, is up 25% in value to R5 billion · The retail industry shows signs of recovery, recording 9% growth overall … read more

Según el informe Global Intangible Finance Tracker (GIFT™) de Brand Finance, la publicación de los activos intangibles sigue siendo claramente baja. En la actualidad, casi tres cuartos del valor intangible global, unos 35 billones de dólares, sigue sin aparecer en … read more