Press Releases

Al 1° gennaio 2016, in media, i 50 principali marchi registrati italiani aumentano il valore economico in euro del 4% ma, a causa del cambio, perdono il 6% del valore espresso in US$. I 500 principali marchi mondiali crescono invece … read more

· Emirates is the most valuable airlines brand worth US$7.7 billion · Qantas posts very strong brand value growth, up 64% on 2015 · American Airlines brand value up 69% following US Airways rebrand · Lufthansa brand value falls 27% … read more

· Disney is the world’s most powerful brand, thanks to Star Wars’ record-breaking success · Despite slowing sales, Apple is the world’s most valuable brand, up 14% to US$145.9 bn · VW brand value falls by US$12 billion following emissions … read more

Allianz brand tops the Insurance Top 50 ranking for third year in a row Allianz is the only insurer to rank amongst the world’s 50 strongest brands in 2016 Brand value of Allianz at 18.6 billion euros, up 8.1 percent … read more

· Derivado del éxito sin precedentes de Star Wars, Disney ahora la marca más poderosa del mundo · Apple es la marca más valiosa del mundo, asciende 14% a $145.9 mil millones de dólares, a pesar de la desaceleración en … read more

It has long been acknowledged that powerful brands drive consumer choice, improving business performance and ultimately increasing shareholder value. However, for the first time the extent of this effect has been quantified. Valuation and strategy agency Brand Finance has been … read more

It is one of the biggest deals of the year and has sent shockwaves through the brewing industry. The announced acquisition price of US$107 billion paid by AB InBev for SABMiller implies a colossal value of US$120 billion when debt … read more

· All Blacks brand valued at US$169 million (NZ$251 million) · Up from US$132 million (NZ$197 million) just prior to the tournament · Conservative approach to sponsorship holding back growth · Could reach US$500 within a decade The All Blacks’ … read more