Press Releases

· Global brand study reveals values of the world’s top beer & spirit brands · Baijius account for 37.5% of total value vs 28% for Whiskey/Whisky · Individual Baijiu brands growing by as much as 91% year on year · … read more

· Brand values of the biggest fast food brands falling due to healthy eating & fast casual trends · McDonald’s is down 9%, Subway 1%, Taco Bell 10%, Domino’s 16%, Pizza Hut 22% and KFC 27% · Papa Johns and … read more

· Unilever’s portfolio of brands valued at $42.9 billion, more than double KraftHeinz · Food brands experience a challenging year, with the top 4 all losing brand value · Australia’s Devondale is the fastest growing food brand, up 35% year … read more

Shell maintains status as the world’s most valuable Oil & Gas brand with a value of US$36.8bn · Strategic divestment and marketing communications help to strengthen brand · However, growth rates of 40%+ mean Sinopec and PetroChina likely to overtake … read more

· Airbus’ brand value falls 10% to US$9.2bn as innovative marketing fails to halt order decline · Innovative marketing campaigns have not been able to reverse faltering demand for the A380 · Boeing is the most powerful and valuable aerospace … read more

· UPS remains the most valuable logistics brand, valued at US$22 billion · FedEx completes the acquisition of TNT Express, the fastest falling brand · Royal Mail’s troubles go beyond the standard negative impact from Brexit Every year, leading valuation … read more

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction … read more

· Nike remains the world’s most valuable apparel brand, valued at US$32 billion · H&M expands its e-commerce footprint and enjoys a 24% boost in value · Zara’s flexible business model provides competitive advantage, bolstering value · Anta grows … read more