Press Releases

· L’Oréal Paris is the most valuable cosmetics brand for the third consecutive year · The brand has reached a record value of US $13.7 billion · Avon drops 11 places to 21st with brand value down over 50% · … read more

· Brand Value fell from US$33 billion in 2008 to US$2 billion in 2014 · The decline has been halted however and a strong recovery is in progress · Brand value is up 37% on 2015 to a total of … read more

Al 1° gennaio 2016, in media, i 50 principali marchi registrati italiani aumentano il valore economico in euro del 4% ma, a causa del cambio, perdono il 6% del valore espresso in US$. I 500 principali marchi mondiali crescono invece … read more

· Emirates is the most valuable airlines brand worth US$7.7 billion · Qantas posts very strong brand value growth, up 64% on 2015 · American Airlines brand value up 69% following US Airways rebrand · Lufthansa brand value falls 27% … read more

· Disney is the world’s most powerful brand, thanks to Star Wars’ record-breaking success · Despite slowing sales, Apple is the world’s most valuable brand, up 14% to US$145.9 bn · VW brand value falls by US$12 billion following emissions … read more

Allianz brand tops the Insurance Top 50 ranking for third year in a row Allianz is the only insurer to rank amongst the world’s 50 strongest brands in 2016 Brand value of Allianz at 18.6 billion euros, up 8.1 percent … read more

· Derivado del éxito sin precedentes de Star Wars, Disney ahora la marca más poderosa del mundo · Apple es la marca más valiosa del mundo, asciende 14% a $145.9 mil millones de dólares, a pesar de la desaceleración en … read more

It has long been acknowledged that powerful brands drive consumer choice, improving business performance and ultimately increasing shareholder value. However, for the first time the extent of this effect has been quantified. Valuation and strategy agency Brand Finance has been … read more