Press Releases

Ranks 36th in the Global Soft Power Index 2025, with notable strides in governance, values, and educational development Malaysia jumps seven spots to 12th place in future growth potential, showcasing its expanding role as an economic powerhouse The country climbs … read more

Country ranks 4th globally for friendly people, reveals new report from Brand Finance Thailand retains 6th place in 'food the world loves’ attribute for three consecutive years In Culture & Heritage, and People & Values, Thailand surpasses its regional counterparts … read more

Ranks 52nd in the Global Soft Power Index 2025, driven by booming business influence, cultural charm, and media breakthroughs Business & Trade momentum propels Vietnam to 56th, with a reputation for globally loved products Future growth potential remains strong at … read more

The Lion City ranks 21st globally and outperforms its regional peers in key research pillars Political stability and ethics shine, as Singapore ranks 12th for admired leaders, 11th for safety, and 10th for integrity With a business-friendly edge, Singapore excels … read more

The country ranks 53rd in Global Soft Power Index 2025, with strong improvements in People & Values Philippines slips one position from 2024 to rank 53rd in 2025 The nation showcases a robust commitment to Media & Communications Philippines shines … read more

Brand Finance’s latest report indicates the country’s cultural and commercial influence has helped advance its global position in the index from 15th to 12th South Korea's 'future growth potential' surges to 6th place, strengthening its position as a global economic … read more

Japan secures 4th spot in the Global Soft Power Index, maintaining its position from 2024 The nation also ranks 2nd globally in Reputation, reflecting international admiration for its governance, leadership, and stability A sustainability powerhouse, Japan maintains its leadership in … read more

The nation brand maintains its 45th rank in the 2025 Global Soft Power Index Ranked 14th for ‘future growth potential’, Indonesia’s economy is perceived to show strong resilience and opportunity Country rises as a cultural powerhouse, reaching 15th in global … read more