Press Releases

Ranks 14th nation in Global Soft Power Index 2025, driven by its reputation, influence and a strong and stable economy Australia strengthens its global standing, ranking 3rd for diplomacy, 6th for stability, and 17th for admired leaders Ranked 4th as … read more

New report from Brand Finance reveals China retains first place in ‘easy to do business in and with’ and ‘future growth’ for four consecutive years China soars to 7th place globally in Culture and Heritage, excelling in arts, food, and … read more

Brasil se mantiene estable, pero Argentina y México caen en reputación global. El Salvador es la marca nacional de crecimiento más rápido a nivel mundial, escalando 35 posiciones en el ranking global. EE.UU. retiene la primera posición, pero su reputación … read more

South Africa enhances Soft Power in several key metrics, including Business & Trade, Education & Science, and People & Values. The US retains its top position, but its reputation declines following a divisive presidential campaign, and future direction under President … read more

Les États-Unis conservent leur première place, mais leur réputation décline après une campagne présidentielle conflictuelle tandis que l'orientation future sous la présidence de Trump semble incertaine Le Royaume-Uni chute à la 3e place, dépassé par la Chine au sein de … read more

Romania increases its Soft Power score, making notable progress in Business & Trade, International Relations, and Education & Science The US retains top position, but reputation declines following divisive presidential campaign, and future direction under President Trump looks uncertain … read more

The US retains top position, but reputation declines following divisive presidential campaign, and future direction under President Trump looks uncertain The UK drops to 3 rd overtaken by China in the sixth annual survey from Brand Finance measuring how nations … read more

España pierde posiciones en varios pilares clave, como Gobernanza, Educación y Ciencia, Negocios y Comercio. Cultura y Patrimonio sigue siendo el pilar líder de España, ocupando la cuarta posición a nivel mundial. EE. UU. mantiene la primera posición, pero su … read more