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Cuatro naciones latinoamericanas entre las 20 marcas país que más crecen según Brand Finance
República Dominicana, Costa Rica, Panamá y Honduras entre las 20 marcas país que más crecen según el último informe Brand Finance Nation Brands 2022. México repite como la marca nación más valiosa de América Latina (US$771 billones) seguida de Brasil … read more
Russia’s nation brand value takes $150 billion hit as invasion of Ukraine backfires
Following its invasion of Ukraine, Russia has recorded the largest fall in brand value among all the world’s nation brands this year, down US$144 billion or US$1,000 per person compared to 2021, according to the latest report by leading brand valuation consultancy Brand Finance. The decision to go to war appears to have undermined Russia’s economic standing, as evidenced by the stark nation brand value decline from US$786 billion last year to US$642 billion in 2022. This reflects the damage to commercial brands associated with Russia, to the country’s ability to access capital, as well as to its potential to influence perceptions across the world. … read more
La marca España es un 9% más fuerte según Brand Finance
La marca España está creciendo en valor y fortaleza de marca en un convulso entono internacional y se espera que siga mejorando Estados Unidos posee la marca país más valiosa, pero pierde 2.3 MM€ con la pandemia mientras que China … read more
Big Indonesian brands are bouncing back to growth as nation looks to post-COVID future
Telkom Indonesia remains Indonesia's most valuable brand with brand value up 22% leading Indonesia’s digitalisation. BCA is Indonesia’s strongest brand, earning elite AAA+ ranking ahead of Bank Mandiri. PLN and Bayan Resources both double their brand value to be Indonesia’s … read more
Vietnamese brands benefit from massive surge in value in post-pandemic world
Viettel is Vietnam’s most valuable brand at US$8.8 billion VNPT (US$2.9 billion) and Vinamilk (US$2.8 billion) are 2 nd and 3 rd most valuable Telecoms, banking, and food sectors contribute the most value to the ranking MB Bank is the … read more
Thai brands return to growth in challenging global environment as PTT remains #1
Thai brands return to growth in challenging global environment as PTT remains #1 PTT is most valuable Thai brand valued at US$5.3 billion Kasikornbank is strongest Thai brand, with AAA rating BDMS is fastest-growing Thai brand, up 38%% Top 25 … read more
PLDT powering the future of the Philippines as the most valuable and strongest brand
PLDT is most valuable and strongest Filipino brand, valued at US$2.5 billion SM Prime is fastest-growing Filipino brand, up 22% Telecoms is the top sector for big Filipino brands View the full Brand Finance Philippines 10 ranking here PLDT is … read more
COWBOYS WIN INAUGURAL NFL BRAND VALUATION BOWL
The Dallas Cowboys is world’s most valuable sporting brand valued at US$1.8 billion The Los Angeles Rams are strongest NFL brand with brand strength rating  AAA- Super Bowl wins build on brand strength and brand value for the Kansas City … read more
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Penny Erricker
Communications Executive
Brand Finance
Cristina Campos
Communications Director - Southern Europe & Latin America
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Mark Crowe
Managing Director
Australia
Andrew Ee
Communications Director – Asia Pacific
Brand Finance
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