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España debería apostar más por la Innovación para recuperarse antes de los efectos del Covid19 según Brand Finance
22 October 2020
La clave para España, actualmente en el puesto 14º de Europa y 30º del mundo en cuanto a Intangibles, es centrarse en impulsar la innovación con el fin de fomentar el crecimiento y atraer inversión extranjera, según el último informe … read more
Top African Brands Could Lose up to US$6 Billion from COVID-19
16 October 2020
Top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to US$6 billion of cumulative brand value following devastating COVID-19 pandemic MTN is Africa’s most valuable brand, brand value US$3.3 billion South … read more
LOEWE aumenta un 21,5% su valor de marca mientras que las marcas de lujo pierden hasta el 30%
13 October 2020
LOEWE, única española en el ranking Brand Finance Luxury & Premium 50 2020 , aumenta un 21,5% su valor de marca mientras que las marcas de lujo más valiosas podrían perder hasta el 30% a causa del COVID-19.  Entre las … read more
Top 50 Most Valuable Luxury & Premium Brands Could Lose up to $35bn of Brand Value from COVID-19
13 October 2020
World’s top luxury & premium brands could lose up to US$35 billion of brand value cumulatively as a result of devasting pandemic Porsche celebrates electrifying year and retains title of world’s most valuable luxury & premium brand – brand value … read more
Brand Finance anuncia las 100 marcas más valiosas de América Latina en 2020
07 October 2020
En el estudio más extenso sobre el valor financiero de marcas latinoamericanas, la marca de origen mexicano, Corona, encabeza la lista En 2020 México y Brasil se reparten equitativamente los primeros 10 sitios del ranking y abarcan el 80% del … read more
As principais marcas brasileiras podem perder mais de US$9 bilhões em valor de marca com o COVID-19
06 October 2020
As 50 marcas brasileiras mais valiosas da classificação Brand Finance Brasil 50 2020 podem perder até US $ 9,5 bilhões em valor acumulado de marca após a devastadora pandemia COVID-19 Itaú mantém o título de marca mais valiosa do país, … read more
Top Brazilian Brands Could Lose Over US$9 Billion of Brand Value From COVID-19
06 October 2020
Top 50 most valuable Brazilian brands from Brand Finance Brazil 50 2020 ranking stand to lose up to US$9.5 billion of cumulative brand value following devastating COVID-19 pandemic Itaú retains title of nation’s most valuable brand, valued at US$6.8 billion … read more
World’s Top 25 Most Valuable Toy Brands Could Lose up to US$3 Billion of Brand Value From COVID-19
21 September 2020
Toys sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$3 billion loss cumulatively Lego retains title of world’s most valuable toy brand, brand value US$6.6 billion Nerf is sector’s fastest … read more
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Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
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Marketing Director - Asia Pacific
Brand Finance

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