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Press Releases

Italy Win Will Boost Economy by €4 billion
Italy’s win against England in the UEFA Euro 2020 final will benefit the Italian GDP by €4 billion in the short-term according to analysis by Brand Finance, the world’s leading independent brand valuation consultancy. Held at Wembley stadium on Sunday … read more
Brand Finance Ireland Open for Business
Brand Finance – the world's leading independent brand valuation and strategy consultancy – is pleased to announce that it has now expanded officially into Ireland with Brand Finance Ireland established on 1 st July 2021. This year, Brand Finance is … read more
Sinopharm is China’s Most Valuable Pharma Brand; GPC Tops Ranking of Traditional Chinese Medicine Brands
Sinopharm tops ranking of most valuable Chinese pharma brands, brand value US$3.2 billion GPC claims title of second most valuable Chinese pharma brand and top spot in sub ranking of top 5 most valuable traditional Chinese medicine brands, brand value … read more
国药集团是最有价值的中国医药品牌 ;广药集团在中医药品牌中排名第一
国药集团是最有价值的中国医药品牌,其品牌价值高达 32 亿美元 广药集团获得中国最有价值医药品牌第二名,并在最具价值的中医药品牌五强的子榜单中名列榜首 —— 其品牌价值为 15 亿美元 上药集团对研发的持续投入,在其品牌价值上得到了回报。 Brand Finance 对中国医药品牌进行了自主的市场研究,在全国范围内对 1000 名 18-75 岁受访者进行了调研 消费者对中国医药品牌的总体看法大多是积极的:调研的医药品牌在质量方面得分较高,受访者普遍认为中国医药品牌更关心消费者的利益而不是利润 云南白药是中国品牌强度( BSI )最强的医药品牌,其品牌评级也达到了 … read more
Индустрии продуктов питания и напитков могут потерять более 500 млрд долларов из-за ограничений маркетинга продукции
По оценкам Brand Finance , из-за введения глобальных ограничений маркетинга продукции индустрии алкогольных напитков, кондитерских изделий, соленых снэков и напитков с высоким содержанием сахара могут потерять 521 млрд долларов Потенциальные убытки стоимости предприятия PepsiCo составят … read more
实施全球营销限制将使食品和饮料行业面临超过5000亿美元的潜在损失
Brand Finance 估计,在全球范围内对酒类、糖果、咸味零食和含糖饮料行业实施营销限制可能会给企业带来高达 5210 亿美元的潜在损失 依照模型,百事公司将在集团层面潜在损失最大,可能损失近 620 亿美元,但竞争对手可口可乐在单个品牌层面遭受最大潜在损失,其主品牌面临着损失约 430 亿美元的风险 头部的几大酒类集团均面临 100% 的 旗下品牌遭遇营销限制。百威英博潜在的损失绝对值最大,价值近 400 亿美元 我们对全球 12 个国家 / 地区的 6,000 多名消费者(包括中国的 500 多名消费者)进行的关于品牌和营销限制的市场调查显示, … read more
Plus de 500 milliards de dollars au sein de l'industrie agroalimentaire menacées par les restrictions de commercialisation
Brand Finance a estimé que l'imposition de restrictions de commercialisation sur l'alcool, la confiserie, le snacking ou les boissons sucrées pourrait entraîner une perte de 521 milliards de dollars pour les entreprises au niveau mondial PepsiCo serait le grand perdant, … read more
Mais de US$500 bilhões em risco de restrições de marketing na indústrias de alimentos e bebidas
• A Brand Finance estimou que uma imposição global de restrições de marketing nas indústrias de álcool, confeitaria, salgadinhos salgados e bebidas açucaradas poderia resultar em uma perda colossal de US$521 bilhões para as empresas • PepsiCo perderia mais no … read more
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For media enquiries, the best way to reach us is to email press@brandfinance.com.

Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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