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Aumenta el valor financiero de las marcas españolas según Brand Finance
31 March 2022
Según el informe España 100 2022 que analiza las marcas españolas más valiosas El valor total de las 100 marcas más importantes de España es de 109.075 millones de euros, un 5% mas de lo que sumaban en 2021. Si … read more
Canadian Brands Bounce Back as Brands Adapt and Grow Under Pandemic Conditions
29 March 2022
RBC regains title as Canada’s most valuable brand Scotiabank takes the crown as Canada’s strongest brand Oil & Gas sector bouncing back, sector grows in value by 69% Canadian Tech brands innovate through the pandemic . Shopify up 257% since … read more
Soft Power Italiana al Top
24 March 2022
L'Italia entra nella top 10 dei paesi con la maggiore capacità di influenzare le scelte delle altre nazioni senza alcuna coercizione militare o economica La reputazione Russa crolla del 19% rispetto a novembre 2021 perché percepita come responsabile della guerra … read more
Irish brand values increase as Guinness becomes most valuable brand, while construction and engineering brands grow quickly
24 March 2022
View the full Brand Finance Ireland 25 2022 report here Guinness (brand value up 4% to just above €2.2 billion) has recaptured the number one place on the ranking of the most valuable Irish brands in the world, according to … read more
Successful electronics brands are switched on to post-COVID era as Apple remains on top of new global brand ranking
23 March 2022
Apple holds onto the top spot as the most valuable electronics and appliances brand with a record valuation of US$355 billion Samsung brand value grows slightly to retain second position Huawei has big increase in brand value despite pushback from … read more
La mayor parte del mundo culpa a Rusia del conflicto derrumbando su poder blando según Brand Finance
18 March 2022
Un nuevo estudio de Brand Finance revela que los apoyos a favor de Ucrania disparan su poder blando. Las opiniones de Brasil, Sudáfrica y Turquía se alinean con Occidente. Muy pocos europeos culpan a Estados Unidos sin embargo ellos mismos … read more
Sverige utses till världens 14:e starkaste varumärke
17 March 2022
Brand Finance släpper sitt Global Soft Power Index 2022. Nationsvarumärket Sverige rankas unikt högt även under turbulenta 2021. Ryssland rasar men inte under 2021 (mätperioden) utan först efter Ukrainainvasionen Sverige har utsetts till världens fjortonde starkaste varumärke enligt den senaste  … read more
BRAND FINANCE SORT UNE NOUVELLE ETUDE SUR LE CHANGEMENT DE PERCEPTION DES « MARQUES NATIONALES » DEPUIS L’INVASION PAR LA RUSSIE
15 March 2022
L’étude révèle que le public, dans la plupart des pays du monde, blâme la Russie pour la guerre actuelle en Ukraine, les répondants en Inde étant divisés et la majorité des personnes en Chine blâmant les États-Unis. La réputation de … read more
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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
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Marketing Director - Asia Pacific
Brand Finance

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