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World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand Value from COVID-19
09 July 2020
Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss cumulatively Despite controversies, Facebook claims title of world’s most valuable media brand, brand value US$79.8 billion Ones to … read more
I 50 top brand italiani perdono €19 miliardi a causa del Covid-19
09 July 2020
Nonostante l’elevata qualità del marketing dei 50 principali brand italiani il valore economico originato da immagine & reputazione è nettamente inferiore a quello prodotto in Francia e Germania rispetto a gennaio 2019, a gennaio 2020 il valore dei top 50 … read more
Top South African Brands Could Lose Over R65 Billion from COVID-19
08 July 2020
Top 50 most valuable South African brands from Brand Finance South Africa 50 2020 ranking stand to lose over R65 billion of cumulative brand value following devastating COVID-19 pandemic MTN retains title of nation’s most valuable brand, valued at R49.4 … read more
Solo el 21% de las marcas de la cumbre empresarial de la CEOE figuran en el Top 100 de Brand Finance
06 July 2020
El 18% si solo tenemos en cuenta las 130 marcas españolas participantes. La cumbre reunió solo a 27 de las 100 marcas más valiosas de España del ranking Brand Finance España 100 2020 . Las empresas se reúnen para no … read more
¿Tu producto tiene el precio adecuado?
01 July 2020
+ Si tu producto lo estas vendiendo por debajo del tope que te permitiría tu marca, estás perdiendo dinero. + Las marcas deben dar la posibilidad de vender más o a un precio ligeramente mayor. + Como identificar que subida … read more
Abertis es la única marca española de Servicios Comerciales entre las más valiosas del mundo
22 June 2020
Las 50 marcas de servicios comerciales más valiosas del mundo podrían perder más de 30 mil millones de euros de valor de marca a causa del COVID-19 Con un crecimiento de un 13% en el valor de marca, Abertis se … read more
World’s Top 50 Most Valuable Commercial Services Brands Could Lose Over US$30 Billion of Brand Value
22 June 2020
World’s Top 50 Most Valuable Commercial Services Brands Could Lose Over US$30 Billion of Brand Value from COVID-19 Commercial services sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$34 billion … read more
Shell Celebrates a Decade of Being Most Valuable Brand in the Netherlands
02 June 2020
Top 50 most valuable brands in the Netherlands from Brand Finance Netherlands 50 2020 ranking stand to lose up to €20 billion of cumulative brand value following devasting COVID-19 pandemic Shell retains title of nation’s most valuable brand, valued at … read more
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Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
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Marketing Director - Asia Pacific
Brand Finance

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