Press Releases

Top 50 most valuable South Korean brands from Brand Finance South Korea 50 2020 ranking stand to lose over ₩27 trillion of cumulative brand value following devastating COVID-19 pandemic Samsung holds on to title of most valuable brand in South … read more

Las 50 marcas del sector del fútbol llevan perdidos 751 millones de euros de su valor con el Covid-19, de los cuales 164 millones correspondes a las marcas de clubes españoles Con un valor de 1,419 millones de euros, la … read more

· Real Madrid remain world’s most valuable football brand, but Barcelona narrow the gap to just €6 million · COVID-19 causes total brand value of top 50 clubs to decrease for the first time in 6 years – €751 million … read more

Top 50 most valuable Swedish brands from Brand Finance Sweden 50 2020 ranking stand to lose over SEK 150 billion of cumulative brand value following devastating COVID-19 pandemic IKEA retains title of nation’s most valuable brand, valued at SEK 188.2 … read more

Top 10 most valuable Norwegian brands from Brand Finance Norway 10 2020 ranking stand to lose over NOK 30 billion of cumulative brand value following devastating COVID-19 pandemic Equinor retains title of nation’s most valuable brand, valued at NOK 87.1 … read more

Restaurant sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$33 billion loss cumulatively Starbucks has retained title of world’s most valuable restaurant brand, brand value up 5% to US$41.0 billion … read more

Healthcare sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$16 billion loss cumulatively UnitedHealthcare retains title of world’s most valuable healthcare brand, despite brand value dropping 7% HCA is sector’s … read more

Cómo saber si merece la pena o no mantener la inversión en patrocinios es una cuestión de medir y calcular. 1.- Medir el impacto del patrocinio en la construcción de los elementos de la marca. 2.- Medir el rendimiento de … read more