Press Releases

O Itaú e o Banco do Brasil, as marcas brasileiras com maior percepção de sustentabilidade, têm um gap positivo de comunicação de sustentabilidade de US$ 40 milhões e US$ 21 milhões, respectivamente. Para os brasileiros, a Heineken é a marca … read more

The 5 th annual global survey from Brand Finance ranks all 193 member states of the United Nations for the first time   Military conflict harms soft power, with Russia, Ukraine, and Israel falling down the ranking   China is … read more

New data from Brand Finance reveals Britain's brand boost on global perceptions of economic and political stability   The United Kingdom maintains its position as 2 nd highest ranked nation brand, trailing only the United States   Military conflict harms soft … read more

The USA is once again the world leader in soft power, topping the latest iteration of the Global Soft Power Index for the 3 rd consecutive year.   The 5 th annual global survey from Brand Finance ranks all 193 … read more

USA and UK Ranked Top Nation Brands, China Takes Third Place, Overtaking Japan and Germany   Canada maintains 7 th position in the latest iteration of the Global Soft Power Index.   Canada is lauded for its world-class people and … read more

Gulf nations the United Arab Emirates, Saudi Arabia, and Qatar see faster growth in soft power ranking than any other nation brands worldwide since inception of the Global Soft Power Index in 2020   The 5 th annual global survey … read more

Índice Global de Poder Blando 2024 de Brand Finance (Global Soft Power Index 2024)   La influencia de España ha aumentado y ya ocupa el puesto número 11 entre las top 25 naciones más influyentes del mundo, especialmente gracias al aumento … read more

Índice Global de Poder Blando 2024 de Brand Finance (Índice Global de Poder Suave 2024)   Portugal sobe 3 lugares no Global Soft Power Index para o 27º lugar.   Portugal melhora significativamente as percepções em Reputação e Educação e … read more