Press Releases

España aumenta 1,8 puntos en el ranking general aunque desciende un puesto, del 11º al 12º.  El Turismo es el principal driver del soft power de España a nivel internacional.  La nación se encuentra entre los 10 primeros puestos en … read more

According to the Global Soft Power Index 2023 , Russia is the world’s only nation to lose soft power over the past year, as its Reputation has plummeted globally in the wake of its aggression against Ukraine, causing it to … read more

Selon le rapport Global Soft Power Index 2023 , la Russie est le seul pays au monde à avoir perdu du soft power au cours de l'année écoulée, sa réputation ayant chuté à la suite de son agression contre l'Ukraine, … read more

Sveriges Global Soft Power-poäng ökade med 2,8 poäng och klättrade därmed tre placeringar på rankinglistan till nummer 11 i Global Soft Power Index 2023. Sverige ligger på tredje plats globalt i pelaren "Hållbar Framtid”, ett nytillskott i årets mätning av … read more

According to the Global Soft Power Index 2023 , Russia is the world’s only nation to lose soft power over the past year, as its Reputation has plummeted globally in the wake of its aggression against Ukraine, causing it to … read more

Aramco’s dominance as the most valuable Middle Eastern brand continues ADNOC is the strongest Oil & Gas Brand in the Middle East, remains the most valuable UAE brand QatarEnergy-owned Qatargas is fastest-growing brand, up 147% Etisalat by e& is the … read more

ADNOC maintains its status as the most valuable UAE brand, valued at US$14.2 billion Etisalat by e& is the strongest Middle Eastern brand from any sector, with AAA BSI rating FAB is the most valuable banking brand in the UAE … read more

Aramco maintains dominance as the most valuable Middle Eastern brand stc is strongest brand in Saudi Arabia, earning AAA rating Mobily is the fastest growing telecoms brand in the Middle East Afia is the fastest growing brand, up 117% to … read more