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Global Soft Power Index: Looking at the Stars.

Published on 28.02.2020

+Brand Finance has launched the world’s most comprehensive research study on the perceptions of soft power, surveying over 55,000 people based in more than 100 nations
+The Global Soft Power Index builds upon the Brand Finance Nations Brands study, which has been published for over 15 years
+The Index and the granular detailed data will provide vital information for countries seeking to better manage their nation brands

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