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Press releases.

Belgian Brands Stand to Lose 15% of Brand Value Following COVID-19 Pandemic

16.04.2020

Top 10 most valuable Belgian brands from Brand Finance Belgium 10 2020 ranking stand to lose up to 15% of brand value following devasting COVID-19 pandemic KBC retains title of Belgium’s most valuable brand for 5th consecutive year,… read more

Zara y Bershka no se rinden aunque el Covid-19 ha puesto al sector contra las cuerdas

15.04.2020

Con solo dos marcas, Zara y Bershka, España posee el 5% del valor de marca total del ranking y ocupa la quinta posición a nivel mundial. Estados Unidos con 17 marcas aporta el 29% del valor de marca del ranking seguido de… read more

Nike Strikes Again as World’s Most Valuable Apparel Brand

14.04.2020

Apparel sector heavily impacted by COVID-19 pandemic, brands across sector could lose up to 20% of brand value Nike retains its title of world’s most valuable apparel brand, brand value up 7% Levi’s is sector’s fastest… read more

Iberia y Vueling podrían tener el antídoto para superar la crisis del COVID-19

08.04.2020

Iberia (puesto 34) y Vueling, por primera vez este año (puesto 50), las dos españolas entre las 50 marcas de aerolíneas más valiosas del mundo. La Fortaleza de Marca, el mejor antídoto contra la crisis.… read more

Penneys Takes Over as Ireland’s Most Valuable Brand. Future Uncertain Following Global Store Closure

07.04.2020

Top 25 most valuable Irish brands stand to lose up to 14% of brand value following devasting COVID-19 pandemic Penneys/Primark knocks long-standing leader Guinness off top spot to claim title of Ireland’s most valuable brand, brand… read more

Faltering Airlines Sector Could Plummet Further by Losing 20% of Brand Value Because of COVID-19

06.04.2020

Airlines sector plagued by COVID-19, overall brand value set to drop up to 20% Airline survival or demise? Analysis of financial strength, brand strength and brand value suggest that 20 of the top 50 brands are vulnerable Brand Finance… read more

LA MARQUE UN ACTIF CENTRAL AU CŒUR DE LA COMPETITIVITE PRESENTE ET FUTURE DES ENTREPRISES

03.04.2020

L'actif marque représente en moyenne 18% de la valeur des entreprises du Top100 L'ensemble des marques françaises du top100 progresse 2 fois moins qu'en 2019 TOTAL conserve son titre de marque française la plus… read more

Canadian Brands Estimated to Drop 16% in Value as COVID-19 Wreaks Havoc on Global Economy

03.04.2020

As COVID-19 wreaks havoc upon Canadian brand economy, strong brands will come out on top TD Bank takes title of most valuable Canadian brand for first time since 2013, overtaking RBC After brand architecture shake up, Canada Life mono-brand… read more

Call for help may be in order for telecoms industry, as most brands see decline in value

01.04.2020

 COVID-19 to dent telecoms industry with limited impact as work from home revolution ignites demand Verizon clinches title to be named world’s most valuable telecom brand, valued at US$63.7 billion Etisalat most valuable and… read more

Saudi Aramco is Middle East’s Most Valuable Brand

01.04.2020

Saudi Aramco at top of table with brand value US$46.8 billion, new entrant since 2019 IPO ADNOC growing 29% since last year, brand value US$11.4 billion Etisalat maintains most valuable consumer brand in the Middle East for 3rd year in a row… read more

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