Brand Finance

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Press releases.

Ban Ki-moon launches world’s most comprehensive global soft power research study


Ban Ki-moon to give keynote speech at first Global Soft Power Summit hosted by Brand Finance over two days in London & Oxford Ban Ki-moon to say: “Soft power transcends borders and builds bridges” “K-Pop music,… read more

8 marcas bancarias españolas entre las 500 marcas mas valoradas mundialmente del sector


Abanca es el banco español que más crece en valor de marca (+55%). El valor de marca total de los bancos españoles dentro de los 500 más valiosos del mundo, disminuyó un 7% interanual de 32.194 millones de… read more

Marlboro Keeps its Spark as World’s Most Valuable Tobacco Brand


Marlboro has retained title of world’s most valuable tobacco brand, brand value U$32.7 billion Winston records impressive 9% brand value growth to US$4.1 billion In contrast, Camel drops 14%, brand value damaged by increased regulation… read more

Brand Value of World’s Largest Banks Contracts First Time since Financial Crisis


For the first time since 2009, the total brand value of the world’s 500 largest banks has declined year on year – from US$1.36 trillion in 2019 to US$1.33 trillion this year China’s ICBC retains its top spot as the… read more

Holier Than Dow – BASF Defends Title of World’s Most Valuable Chemicals Brand


With brand value of US$7.9 billion, BASF retains title of world’s most valuable chemicals brand and is sector’s strongest brand with AAA rating Dow & DuPont are  Brand Finance Chemicals 25 2020 ranking’s… read more

Johnson & Johnson in Healthy Lead as World’s Most Valuable Pharma Brand


Johnson & Johnson leads as industry’s most valuable brand in Brand Finance Pharma 25 2020 ranking , despite 11% drop in brand value to US$10.9 billion Sector’s strongest brand Roche distances Swiss rival Novartis Bayer drops… read more

Woolworths Regains Title of Australia’s Most Valuable Brand as Telstra Falls Flat


Woolworths crowned Australia’s most valuable brand, brand value AU$11.8 billion Telstra’s brand value drops 20%, falling to second most valuable after 4 years of dominance Optus becomes nation’s strongest brand with brand… read more

Marillyn Hewson of Lockheed Martin takes top spot in CEO ranking


Chairwoman, president and chief executive officer of Lockheed Martin, Marillyn Hewson ranks as world’s best brand guardian in Brand Guardianship Index 2020 LVMH’s Bernard Arnault comes second with 72.1 out of 100 score,… read more

Samsung – Asia’s Most Valuable Brand


Amazon makes history as first brand in Brand Finance Global 500 ranking to exceed US$200 billion value mark and retains title of world’s most valuable brand for third consecutive year Samsung defends fifth place globally and first in… read more



过去10年间,中国品牌的价值增速是全球平均水平的8倍 在过去10年中, 中国品牌的总价值在 “Brand Finance全球品牌价值500强”排行榜中的增长速度最快,比榜单整体的品牌价值增速度快近8倍 亚马逊成为“Brand Finance 2020年全球品牌价值500强”中排名第一的品牌,价值超过2000亿美元,并连续第3年蝉联全球最有价值品牌的称号 随着 eBay… read more

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