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Brand Finance anuncia las 100 marcas más valiosas de América Latina en 2020
07 October 2020
En el estudio más extenso sobre el valor financiero de marcas latinoamericanas, la marca de origen mexicano, Corona, encabeza la lista En 2020 México y Brasil se reparten equitativamente los primeros 10 sitios del ranking y abarcan el 80% del … read more
As principais marcas brasileiras podem perder mais de US$9 bilhões em valor de marca com o COVID-19
06 October 2020
As 50 marcas brasileiras mais valiosas da classificação Brand Finance Brasil 50 2020 podem perder até US $ 9,5 bilhões em valor acumulado de marca após a devastadora pandemia COVID-19 Itaú mantém o título de marca mais valiosa do país, … read more
Top Brazilian Brands Could Lose Over US$9 Billion of Brand Value From COVID-19
06 October 2020
Top 50 most valuable Brazilian brands from Brand Finance Brazil 50 2020 ranking stand to lose up to US$9.5 billion of cumulative brand value following devastating COVID-19 pandemic Itaú retains title of nation’s most valuable brand, valued at US$6.8 billion … read more
World’s Top 25 Most Valuable Toy Brands Could Lose up to US$3 Billion of Brand Value From COVID-19
21 September 2020
Toys sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$3 billion loss cumulatively Lego retains title of world’s most valuable toy brand, brand value US$6.6 billion Nerf is sector’s fastest … read more
Con Coca-Cola y Nestlé reinando, las marcas de alimentación y bebidas se libran de la pandemia
10 September 2020
La española Mirinda, del grupo PepsiCo, es la única representación de nuestro país entre las marcas de alimentación, bebidas y productos lácteos más valiosas. Brand Finance pronosticó en abril de este año que las marcas de … read more
Coca-Cola and Nestlé Reign Supreme Dominating Food & Drink Sector
09 September 2020
Food & drink brands likely to see limited impact as a result of COVID-19 pandemic Coca-Cola retains title of world’s most valuable and strongest soft drinks brand, brand value US$37.9 billion Yili overtakes Danone as world’s most valuable dairy brand … read more
España en el puesto 30 del Índice Global de Innovación de la ONU y en el 21 en valor de marca
07 September 2020
Nuevo valor para medir la marca España Con datos de Brand Finance, el indicador ahora reconoce la contribución de las marcas como activos intangibles a la innovación en una economía. Con una puntuación de 33.29 sobre 100 en el indicador … read more
£500m brand value at risk as Premier League cancels Chinese broadcasting rights
04 September 2020
The Chinese Premier League rights deal for 2019-22 has been cancelled, following a payment dispute. Brand Finance dives into the implications for both the Premier League and Chinese football fans, including over £500m of brand value and £2.5bn of business … read more
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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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