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NH Hotels y Meliá entre las 10 marcas de hoteles más fuertes del mundo
NH Hotels es la quinta marca hotelera más fuerte del mundo con una puntuación de 84.0 sobre 100 en el Índice de Fortaleza de Marca y Meliá, con 80.9 sobre 100, la décima entre las 50 marcas más valiosas y … read more
World’s Top 50 Most Valuable Hotel Brands Could Lose US$14 Billion of Brand Value from COVID-19
Hotels sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of cumulative brand value, equating to US$14 billion Hilton remains world’s most valuable hotel brand, up an impressive 35% Mercure is fastest growing brand in Brand Finance … read more
China’s CSCEC Overtakes General Electric as World’s Most Valuable Engineering & Construction Brand
Engineering & construction sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to over US$30 billion loss China’s CSCEC overtakes GE to become world’s most valuable engineering & construction brand, brand value US$24.8 … read more
Top German Brands Could Lose Up to €50 Billion of Brand Value from COVID-19
Top 100 most valuable German brands from Brand Finance Germany 100 2020 ranking stand to lose up to 11% of brand value – over €49 billion – following devasting COVID-19 pandemic Mercedes-Benz retains titles of Germany’s most valuable brand, brand … read more
Cosmetics Brands Likely to Weather COVID-19 Storm
Opportunities for growth within cosmetics industry, which is predicted to suffer only limited loss in brand value from COVID-19, according to latest report by Brand Finance As most valuable, L’Oréal is boosted by digital transformation, up by 13% to US$11.7 … read more
To Rebrand or Not To Rebrand? Rebrands Reduce Risk in Acquisitions by More Than 50%
As the COVID-19 pandemic engulfs the global economy, there are greater growth opportunities from M&A Brand Finance has conducted a global study on the financial effects of rebrands following M&A – analysing 3,000 deals over 5 years Unrebranded acquisitions 56% … read more
Mapfre entre las 100 aseguradoras más valiosas del mundo según Brand Finance
Con un aumento del 14% en el valor de marca, Mapfre es la aseguradora española más valiosa del ranking. Catalana Occidente es la segunda marca que nos representa en el puesto 94. El sector de seguros fuertemente afectado por la … read more
It’s All in the Name: Finlandia Named Finland’s Strongest Brand
Top 25 most valuable Finnish brands from Brand Finance Finland 25 2020 ranking stand to lose up to 11% of brand value following devasting COVID-19 pandemic Nokia retains title of nation’s most valuable brand for 5th consecutive year, brand value … read more

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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
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Marketing Director - Asia Pacific
Brand Finance

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