Press Releases

· Marlboro brand value hits record high of US$32.4 billion · The world’s most tobacco brand is successfully extending its brand · Over 80% of tobacco brands growing in value Every year, leading valuation and strategy consultancy Brand Finance values … read more

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction … read more

· AT&T overtakes Verizon to become the world’s most valuable telecoms brand · Huawei the most valuable infrastructure brand, valued at US$25 billion · Qualcomm’s brand value surging thanks to huge royalty fees · Nokia’s brand revival continues … read more

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction … read more

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested US$19.5-22 billion value range, … read more

· Global brand study shows Ferrari is the world’s strongest auto brand · It has extended its brand strength advantage over 2nd placed Porsche · Ferrari’s brand value is also up, increasing 40% to US$6.15 billion · Toyota remains the … read more

· Global brand study reveals Aeroflot is the world’s most powerful airline brand · Domestic brand equity, marketing investment, a new fleet and Russia’s growing hub status underpin the result · American Airlines is the most valuable brand however, worth … read more

· Telstra maintains its title as Australia’s most valuable brand · CBA reclaims title as most valuable Australian bank and most powerful Australian brand · Woolworths, BHP and Westpac experience sharp declines · Coles climbs two places, its brand value … read more