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Faltering Airlines Sector Could Plummet Further by Losing 20% of Brand Value Because of COVID-19
Airlines sector plagued by COVID-19, overall brand value set to drop up to 20% Airline survival or demise? Analysis of financial strength, brand strength and brand value suggest that 20 of the top 50 brands are vulnerable Brand Finance Airlines … read more
LA MARQUE UN ACTIF CENTRAL AU CŒUR DE LA COMPETITIVITE PRESENTE ET FUTURE DES ENTREPRISES
L'actif marque représente en moyenne 18% de la valeur des entreprises du Top100 L'ensemble des marques françaises du top100 progresse 2 fois moins qu'en 2019 TOTAL conserve son titre de marque française la plus valorisée à 20,9 milliards d’euros, conquis … read more
Canadian Brands Estimated to Drop 16% in Value as COVID-19 Wreaks Havoc on Global Economy
As COVID-19 wreaks havoc upon Canadian brand economy, strong brands will come out on top TD Bank takes title of most valuable Canadian brand for first time since 2013, overtaking RBC After brand architecture shake up, Canada Life mono-brand enters … read more
Call for help may be in order for telecoms industry, as most brands see decline in value
COVID-19 to dent telecoms industry with limited impact as work from home revolution ignites demand Verizon clinches title to be named world’s most valuable telecom brand, valued at US$63.7 billion Etisalat most valuable and strongest telecoms brand in Middle East … read more
Saudi Aramco is Middle East’s Most Valuable Brand
Saudi Aramco at top of table with brand value US$46.8 billion, new entrant since 2019 IPO ADNOC growing 29% since last year, brand value US$11.4 billion Etisalat maintains most valuable consumer brand in the Middle East for 3rd year in … read more
Inaugural Report on UAE’s 25 Most Valuable Brands Ranks ADNOC, Etisalat, Emirates in Top Spots
ADNOC is UAE’s most valuable brand, growing 29% since last year, to US$11.4 billion Etisalat maintains most valuable consumer brand in the Middle East for 3rd year in a row ADCB is UAE’s fastest growing brand, up 41% to US$2.7 … read more
Saudi Aramco crowned Saudi’s Most Valuable Brand STC, SABIC, Al-Rajhi Bank Take Top Spots
Saudi Aramco at top of table with brand value US$46.8 billion, new entrant since 2019 IPO Banking brands dominate ranking, 12 Saudi Arabian banks feature this year STC and SABIC see results from recent branding campaigns, ranked 2nd and 3rd … read more
QNB is Qatar’s Most Valuable and Strongest Brand
9 Qatari brands feature in wider Middle East 50 ranking, of which 5 are banks QNB leading charge as Qatar’s most valuable and strongest brand, up 20% to US$6 billion Qatar Airways soars 10% to US$2.3 billion and boosts capacity … read more

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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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