Press Releases

Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Denmark retains 15 th place and comes 9 th globally for its response … read more

15 nations from MENA feature in Global Soft Power Index Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Hailed as global success … read more

Middle Eastern nations dream big – UAE highest ranked in Brand Finance’s Global Soft Power Index 2021 in 17 th spot, as it makes history sending probe to Mars Strong and stable Germany trumps America, claiming top spot , with … read more

UK retains 3 rd spot in Global Soft Power Index 2021 , Global Soft Power Index score down 3.9 points Traditional powerhouses – UK (3 rd ), France (7 th ), China (8 th ), Russia (13 th ), Italy … read more

Es sieht so aus, auch wenn „wir" nicht überall absolute Spitze sind. Beste Voraussetzungen für gute Beziehungen Nach dem neuesten Soft Power Index 2021, dem Ranking der Nationenmarken, von Brand Finance liegt Deutschland nicht nur auf Platz 1, sondern ist … read more

Hillary Clinton participa hoy en la presentación del informe Soft Power de Brand Finance En las empresas como en las naciones, Reputación, Buen Gobierno y respuesta eficaz al Covid-19 son la clave para liderar en Poder Blando  España sale del … read more

London, 25 th February 2021: Former US Secretary of State, Hillary Rodham Clinton, will speak at the Global Soft Power Summit 2021 , hosted by Brand Finance – the world’s leading brand valuation consultancy. The virtual conference will unveil the … read more

Verizon widens lead ahead of AT&T as world’s most valuable telecoms brand, brand value up 8% to US$68.9 billion Deutsche Telecom climbs up to 3 rd in Brand Finance Telecoms 150 2021 ranking , following successful T-Mobile and Sprint merger … read more