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Shell’s Consolidation Strengthens World’s Most Valuable Oil & Gas
Shell maintains status as the world’s most valuable Oil & Gas brand with a value of US$36.8bn · Strategic divestment and marketing communications help to strengthen brand · However, growth rates of 40%+ mean Sinopec and PetroChina likely to overtake … read more
A380 Demand Fails to Take-Off Despite Airbus’ Marketing Efforts
· Airbus’ brand value falls 10% to US$9.2bn as innovative marketing fails to halt order decline · Innovative marketing campaigns have not been able to reverse faltering demand for the A380 · Boeing is the most powerful and valuable aerospace … read more
The World’s Most Valuable Logistics Brands Revealed
· UPS remains the most valuable logistics brand, valued at US$22 billion · FedEx completes the acquisition of TNT Express, the fastest falling brand · Royal Mail’s troubles go beyond the standard negative impact from Brexit Every year, leading valuation … read more
Essilor is the World’s Most Powerful Healthcare Brand
Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction … read more
Most Valuable Apparel Brand? Nike Just Does It Again
· Nike remains the world’s most valuable apparel brand, valued at US$32 billion · H&M expands its e-commerce footprint and enjoys a 24% boost in value · Zara’s flexible business model provides competitive advantage, bolstering value · Anta grows … read more
TJ Maxx’s Brand Value rises 79%
· TJ Maxx’s brand value reaches US$5.6 billion · Alibaba is the fastest growing retail brand, almost doubling in value · Amazon, the most valuable retail brand, grows 53% to US$106.4 billion Every year, leading valuation and strategy consultancy Brand … read more
The Value of China’s Top Brands Triples in Five Years
· Major study reveals China’s 100 most valuable brands · Total brand value of the top 100 has more than tripled in five years to $823bn · Study suggests President Xi’s desire for world-renowned Chinese brands is being fulfilled Every … read more
中国百强品牌价值用五年内增长了两倍
· 最具影响力的品牌研究发布:2017年中国最有价值的品牌前100 · 中国百强品牌价值五年内翻两倍,总价值达8230亿美元。银行和科技品牌总价值最高 · 中国品牌响应总书记的重要指示,以做强品牌为企业要务。品牌研究表明,效果显著 中国品牌响应了“三个转变”的重要指示:即“推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变”,国际品牌研究机构Brand Finance的最新中国品牌研究报告表明,其效果显著。 … read more

Media enquiries

For media enquiries, the best way to reach us is to email press@brandfinance.com.

Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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