Press Releases

Shell maintains status as the world’s most valuable Oil & Gas brand with a value of US$36.8bn · Strategic divestment and marketing communications help to strengthen brand · However, growth rates of 40%+ mean Sinopec and PetroChina likely to overtake … read more

· Airbus’ brand value falls 10% to US$9.2bn as innovative marketing fails to halt order decline · Innovative marketing campaigns have not been able to reverse faltering demand for the A380 · Boeing is the most powerful and valuable aerospace … read more

· UPS remains the most valuable logistics brand, valued at US$22 billion · FedEx completes the acquisition of TNT Express, the fastest falling brand · Royal Mail’s troubles go beyond the standard negative impact from Brexit Every year, leading valuation … read more

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction … read more

· Nike remains the world’s most valuable apparel brand, valued at US$32 billion · H&M expands its e-commerce footprint and enjoys a 24% boost in value · Zara’s flexible business model provides competitive advantage, bolstering value · Anta grows … read more

· TJ Maxx’s brand value reaches US$5.6 billion · Alibaba is the fastest growing retail brand, almost doubling in value · Amazon, the most valuable retail brand, grows 53% to US$106.4 billion Every year, leading valuation and strategy consultancy Brand … read more

· Major study reveals China’s 100 most valuable brands · Total brand value of the top 100 has more than tripled in five years to $823bn · Study suggests President Xi’s desire for world-renowned Chinese brands is being fulfilled Every … read more

· 最具影响力的品牌研究发布：2017年中国最有价值的品牌前100 · 中国百强品牌价值五年内翻两倍，总价值达8230亿美元。银行和科技品牌总价值最高 · 中国品牌响应总书记的重要指示，以做强品牌为企业要务。品牌研究表明，效果显著 中国品牌响应了“三个转变”的重要指示：即“推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变”，国际品牌研究机构Brand Finance的最新中国品牌研究报告表明，其效果显著。 … read more