Press Releases

· 最具影响力的品牌研究发布：2017年中国最有价值的品牌前100 · 中国百强品牌价值五年内翻两倍，总价值达8230亿美元。银行和科技品牌总价值最高 · 中国品牌响应总书记的重要指示，以做强品牌为企业要务。品牌研究表明，效果显著 中国品牌响应了“三个转变”的重要指示：即“推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变”，国际品牌研究机构Brand Finance的最新中国品牌研究报告表明，其效果显著。 … read more

· Disney is the most valuable media brand, up 10% in value to US$34.5 billion · Opening of Shanghai Disneyland propels revenue of Disney Parks division · ITV’s brand value takes a hit amidst economic uncertainty following Brexit · LexisNexis’ … read more

· Marlboro brand value hits record high of US$32.4 billion · The world’s most tobacco brand is successfully extending its brand · Over 80% of tobacco brands growing in value Every year, leading valuation and strategy consultancy Brand Finance values … read more

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction … read more

· AT&T overtakes Verizon to become the world’s most valuable telecoms brand · Huawei the most valuable infrastructure brand, valued at US$25 billion · Qualcomm’s brand value surging thanks to huge royalty fees · Nokia’s brand revival continues … read more

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction … read more

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested US$19.5-22 billion value range, … read more

· Global brand study shows Ferrari is the world’s strongest auto brand · It has extended its brand strength advantage over 2nd placed Porsche · Ferrari’s brand value is also up, increasing 40% to US$6.15 billion · Toyota remains the … read more