Press Releases

Brand Finance ha realizado su primer estudio global sobre los efectos financieros de los cambios de marca después de las fusiones y adquisiciones, analizando 3.000 operaciones realizadas durante los últimos 5 años. Las adquisiciones sin cambio de marca son un … read more

NH Hotels es la quinta marca hotelera más fuerte del mundo con una puntuación de 84.0 sobre 100 en el Índice de Fortaleza de Marca y Meliá, con 80.9 sobre 100, la décima entre las 50 marcas más valiosas y … read more

Hotels sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of cumulative brand value, equating to US$14 billion Hilton remains world’s most valuable hotel brand, up an impressive 35% Mercure is fastest growing brand in Brand Finance … read more

Engineering & construction sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to over US$30 billion loss China’s CSCEC overtakes GE to become world’s most valuable engineering & construction brand, brand value US$24.8 … read more

Top 100 most valuable German brands from Brand Finance Germany 100 2020 ranking stand to lose up to 11% of brand value – over €49 billion – following devasting COVID-19 pandemic Mercedes-Benz retains titles of Germany’s most valuable brand, brand … read more

Opportunities for growth within cosmetics industry, which is predicted to suffer only limited loss in brand value from COVID-19, according to latest report by Brand Finance As most valuable, L’Oréal is boosted by digital transformation, up by 13% to US$11.7 … read more

As the COVID-19 pandemic engulfs the global economy, there are greater growth opportunities from M&A Brand Finance has conducted a global study on the financial effects of rebrands following M&A – analysing 3,000 deals over 5 years Unrebranded acquisitions 56% … read more

Con un aumento del 14% en el valor de marca, Mapfre es la aseguradora española más valiosa del ranking. Catalana Occidente es la segunda marca que nos representa en el puesto 94. El sector de seguros fuertemente afectado por la … read more