Press Releases

Intangible assets such as brands, people, know-how, relationships and other intellectual property make up a greater proportion of the total value of most businesses than tangible assets such as plant, machinery and property. However, as important as these intangible assets … read more

Brand Finance is pleased to announce that Richard Sykes was appointed Chairman on April 1st, 2016. Richard has had a long and successful career at PwC where he has been a global relationship partner for a number of FTSE 100 … read more

· L’Oréal Paris is the most valuable cosmetics brand for the third consecutive year · The brand has reached a record value of US $13.7 billion · Avon drops 11 places to 21st with brand value down over 50% · … read more

· Brand Value fell from US$33 billion in 2008 to US$2 billion in 2014 · The decline has been halted however and a strong recovery is in progress · Brand value is up 37% on 2015 to a total of … read more

Al 1° gennaio 2016, in media, i 50 principali marchi registrati italiani aumentano il valore economico in euro del 4% ma, a causa del cambio, perdono il 6% del valore espresso in US$. I 500 principali marchi mondiali crescono invece … read more

· Emirates is the most valuable airlines brand worth US$7.7 billion · Qantas posts very strong brand value growth, up 64% on 2015 · American Airlines brand value up 69% following US Airways rebrand · Lufthansa brand value falls 27% … read more

· Disney is the world’s most powerful brand, thanks to Star Wars’ record-breaking success · Despite slowing sales, Apple is the world’s most valuable brand, up 14% to US$145.9 bn · VW brand value falls by US$12 billion following emissions … read more

Allianz brand tops the Insurance Top 50 ranking for third year in a row Allianz is the only insurer to rank amongst the world’s 50 strongest brands in 2016 Brand value of Allianz at 18.6 billion euros, up 8.1 percent … read more