Henry Farr is an expert in Brand & Business Valuation, Business Strategy, Portfolio Strategy, and M&A Prospectus Valuation, Henry leads the Hospitality, Alcoholic Beverages, and FMCG sectors at Brand Finance. He also spearheads the valuation component of Brand Finance's Sustainability Perceptions analysis, ensuring that brands accurately measure and leverage their sustainability performance.
Henry is head of Brand Finance's training function, the Brand Finance Institute. In this role, he is responsible for the training and professional development of all valuation professionals across global the Brand Finance network. He is an experienced lecturer in brand valuation, having lectured for universities and the Marketing Society. He has led the launch of two ETFs (exchange-traded funds) using Brand Finance's valuation data.