06.08.2020
Airport sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$1.7 billion loss cumulatively Heathrow Airport has retained title of world’s most valuable airport brand, despite brand… read more
06.08.2020
Top 50 most valuable Swiss brands from Brand Finance Switzerland 50 2020 ranking stand to lose over CHF 15 billion of cumulative brand value following devastating COVID-19 pandemic Nestlé retains title of nation’s most valuable… read more
05.08.2020
Top 50 most valuable South Korean brands from Brand Finance South Korea 50 2020 ranking stand to lose over ₩27 trillion of cumulative brand value following devastating COVID-19 pandemic Samsung holds on to title of most valuable brand in… read more
29.07.2020
Las 50 marcas del sector del fútbol llevan perdidos 751 millones de euros de su valor con el Covid-19, de los cuales 164 millones correspondes a las marcas de clubes españoles Con un valor de 1,419 millones de euros, la… read more
29.07.2020
· Real Madrid remain world’s most valuable football brand, but Barcelona narrow the gap to just €6 million · COVID-19… read more
23.07.2020
Top 50 most valuable Swedish brands from Brand Finance Sweden 50 2020 ranking stand to lose over SEK 150 billion of cumulative brand value following devastating COVID-19 pandemic IKEA retains title of nation’s most valuable brand,… read more
22.07.2020
Top 10 most valuable Norwegian brands from Brand Finance Norway 10 2020 ranking stand to lose over NOK 30 billion of cumulative brand value following devastating COVID-19 pandemic Equinor retains title of nation’s most valuable brand,… read more
16.07.2020
Restaurant sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$33 billion loss cumulatively Starbucks has retained title of world’s most valuable restaurant brand, brand value up… read more
15.07.2020
Healthcare sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$16 billion loss cumulatively UnitedHealthcare retains title of world’s most valuable healthcare brand, despite… read more
09.07.2020
Cómo saber si merece la pena o no mantener la inversión en patrocinios es una cuestión de medir y calcular. 1.- Medir el impacto del patrocinio en la construcción de los elementos de la marca. 2.-… read more