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Press releases.

World’s Top 25 Most Valuable Airport Brands Could Lose up to 20% of Brand Value from COVID-19

06.08.2020

Airport sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$1.7 billion loss cumulatively Heathrow Airport has retained title of world’s most valuable airport brand, despite brand… read more

Top Swiss Brands Could Lose Over CHF 15 Billion from COVID-19

06.08.2020

Top 50 most valuable Swiss brands from Brand Finance Switzerland 50 2020 ranking stand to lose over CHF 15 billion of cumulative brand value following devastating COVID-19 pandemic Nestlé retains title of nation’s most valuable… read more

Top South Korean Brands Could Lose Over ₩27 Trillion from COVID-19

05.08.2020

Top 50 most valuable South Korean brands from Brand Finance South Korea 50 2020 ranking stand to lose over ₩27 trillion of cumulative brand value following devastating COVID-19 pandemic Samsung holds on to title of most valuable brand in… read more

Real Madrid y Barcelona luchan codo con codo por ser la marca de club de fútbol más valiosa del mund

29.07.2020

Las 50 marcas del sector del fútbol llevan perdidos 751 millones de euros de su valor con el Covid-19, de los cuales 164 millones correspondes a las marcas de clubes españoles   Con un valor de 1,419 millones de euros, la… read more

Real Madrid and Barcelona neck-and-neck as world’s most valuable football brands

29.07.2020

·         Real Madrid remain world’s most valuable football brand, but Barcelona narrow the gap to just €6 million ·         COVID-19… read more

Top Swedish Brands Could Lose Over SEK 150 Billion from COVID-19

23.07.2020

Top 50 most valuable Swedish brands from Brand Finance Sweden 50 2020 ranking stand to lose over SEK 150 billion of cumulative brand value following devastating COVID-19 pandemic IKEA retains title of nation’s most valuable brand,… read more

Top Norwegian Brands Could Lose Over NOK 30 Billion from COVID-19

22.07.2020

Top 10 most valuable Norwegian brands from Brand Finance Norway 10 2020 ranking stand to lose over NOK 30 billion of cumulative brand value following devastating COVID-19 pandemic Equinor retains title of nation’s most valuable brand,… read more

World’s Top 25 Most Valuable Restaurant Brands Could Lose up to $33bn of Brand Value from COVID-19

16.07.2020

Restaurant sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$33 billion loss cumulatively Starbucks has retained title of world’s most valuable restaurant brand, brand value up… read more

World’s Top 25 Most Valuable Healthcare Brands Could Lose Over $16bn of Brand Value from COVID-19

15.07.2020

Healthcare sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$16 billion loss cumulatively UnitedHealthcare retains title of world’s most valuable healthcare brand, despite… read more

¿Estás pensando en eliminar el coste de patrocinio?

09.07.2020

  Cómo saber si merece la pena o no mantener la inversión en patrocinios es una cuestión de medir y calcular.   1.- Medir el impacto del patrocinio en la construcción de los elementos de la marca. 2.-… read more

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