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中国品牌已准备好向西方世界进军 - Brand Finance 报告


·         中国在从银行到烈酒等多个产业板块都显示出成为全球品牌领导者的潜力。 ·         中国工商银行以592亿美金的品牌价值蝉联中国最有价值品牌。 ·        … read more

TCS Brand Grows Fastest as it Reaps Rewards from Cloud Services


·         Tata Consultancy Services leads brand value growth in the IT Services sector with 14% increase to US$10.4 billion, according to Brand Finance report.… read more

UPS Delivers on Brand Value


·         Big logistics brands stagnant despite e-commerce growth as UPS remains sector’s most valuable brand at US$22.0 billion. ·        … read more

Mercedes-Benz Takes Pole Position as World’s Most Valuable Car Brand


•        Mercedes-Benz overtakes Toyota as world’s most valuable auto brand, following 24% growth to US$43.9 billion, in latest Brand Finance Auto 100 ranking.… read more

Bibendum Builds Momentum as Michelin Becomes World’s Most Valuable Tyre Brand


·         Michelin brand value grows 30% to US$7.9 billion in latest Brand Finance Tyres 10 ranking ·         Japanese brands slip as Bridgestone,… read more

Ping An Safe and Well as World’s Most Valuable Insurance Brand


·         Ping An maintains title of world’s most valuable insurance brand, with a value of US$26.2 billion, according to latest Brand Finance Insurance 100 report.… read more

AT&T Ring in 2018 as World’s Most Valuable Telecoms Brand


·         Brand value slips across the sector as US telecoms brands fend off internet giants ·         AT&T ranked #1 in Brand Finance Telecoms… read more

En 2018, AT&T es la marca más valiosa del sector de las telecomunicaciones


  En 2018, AT&T es la marca más valiosa del sector de las telecomunicaciones ·         El valor de las marcas norteamericanas desciende; buscan evadir a los gigantes del… read more

Chinese Construction Brands on the (Belt and) Road to Success


·      Chinese brands pull ahead of US, claiming 28% of total brand value in the Brand Finance Engineering & Construction 25 league table, as the Belt and Road Initiative opens up new opportunities in the… read more

Lego Stacks Up to Competition, Brand Ranking Reveals


·         Lego remains the toy industry’s most valuable and strongest brand, with a brand value of nearly US$7.6 billion and an exceptionally high AAA+ brand rating.… read more

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