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Press releases.

World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand Value from COVID-19

09.07.2020

Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss cumulatively Despite controversies, Facebook claims title of world’s most valuable media brand, brand… read more

I 50 top brand italiani perdono €19 miliardi a causa del Covid-19

09.07.2020

Nonostante l’elevata qualità del marketing dei 50 principali brand italiani  il valore economico originato da immagine & reputazione è nettamente inferiore a quello prodotto in Francia e Germania rispetto a… read more

Top South African Brands Could Lose Over R65 Billion from COVID-19

08.07.2020

Top 50 most valuable South African brands from  Brand Finance South Africa 50 2020 ranking stand to lose over R65 billion of cumulative brand value following devastating COVID-19 pandemic MTN retains title of nation’s most… read more

Solo el 21% de las marcas de la cumbre empresarial de la CEOE figuran en el Top 100 de Brand Finance

06.07.2020

  El 18% si solo tenemos en cuenta las 130 marcas españolas participantes. La cumbre reunió solo a 27 de las 100 marcas más valiosas de España del ranking Brand Finance España 100 2020 . Las empresas… read more

¿Tu producto tiene el precio adecuado?

01.07.2020

  + Si tu producto lo estas vendiendo por debajo del tope que te permitiría tu marca, estás perdiendo dinero. + Las marcas deben dar la posibilidad de vender más o a un precio ligeramente mayor. + Como identificar… read more

Abertis es la única marca española de Servicios Comerciales entre las más valiosas del mundo

22.06.2020

Las 50 marcas de servicios comerciales más valiosas del mundo podrían perder más de 30 mil millones de euros de valor de marca a causa del COVID-19   Con un crecimiento de un 13% en el valor de marca, Abertis se… read more

World’s Top 50 Most Valuable Commercial Services Brands Could Lose Over US$30 Billion of Brand Value

22.06.2020

World’s Top 50 Most Valuable Commercial Services Brands Could Lose Over US$30 Billion of Brand Value from COVID-19 Commercial services sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value,… read more

Shell Celebrates a Decade of Being Most Valuable Brand in the Netherlands

02.06.2020

Top 50 most valuable brands in the Netherlands from Brand Finance Netherlands 50 2020 ranking stand to lose up to €20 billion of cumulative brand value following devasting COVID-19 pandemic Shell retains title of nation’s most… read more

World’s Top 25 Most Valuable Gambling Brands Could Lose Over US$6 Billion in Value from COVID-19

02.06.2020

Wynn tops first-ever global ranking of gambling brands, with brand value at $3.8 billion Genting is second most valuable brand after suffering large fall in brand value to $3.5 billion International Game Technology is world’s most… read more

Tata Brand Value Breaks US$20 Billion Mark

02.06.2020

Tata Group retains title of India’s most valuable brand, breaking US$20 billion brand value mark for first time Reliance’s strategic industry shift pays off, brand value up 25% 14 banking brands grow on average 25% despite NBFC… read more

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