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Press releases.

Top Swedish Brands Could Lose Over SEK 150 Billion from COVID-19

23.07.2020

Top 50 most valuable Swedish brands from Brand Finance Sweden 50 2020 ranking stand to lose over SEK 150 billion of cumulative brand value following devastating COVID-19 pandemic IKEA retains title of nation’s most valuable brand,… read more

Top Norwegian Brands Could Lose Over NOK 30 Billion from COVID-19

22.07.2020

Top 10 most valuable Norwegian brands from Brand Finance Norway 10 2020 ranking stand to lose over NOK 30 billion of cumulative brand value following devastating COVID-19 pandemic Equinor retains title of nation’s most valuable brand,… read more

World’s Top 25 Most Valuable Restaurant Brands Could Lose up to $33bn of Brand Value from COVID-19

16.07.2020

Restaurant sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$33 billion loss cumulatively Starbucks has retained title of world’s most valuable restaurant brand, brand value up… read more

World’s Top 25 Most Valuable Healthcare Brands Could Lose Over $16bn of Brand Value from COVID-19

15.07.2020

Healthcare sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$16 billion loss cumulatively UnitedHealthcare retains title of world’s most valuable healthcare brand, despite… read more

¿Estás pensando en eliminar el coste de patrocinio?

09.07.2020

  Cómo saber si merece la pena o no mantener la inversión en patrocinios es una cuestión de medir y calcular.   1.- Medir el impacto del patrocinio en la construcción de los elementos de la marca. 2.-… read more

World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand Value from COVID-19

09.07.2020

Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss cumulatively Despite controversies, Facebook claims title of world’s most valuable media brand, brand… read more

I 50 top brand italiani perdono €19 miliardi a causa del Covid-19

09.07.2020

Nonostante l’elevata qualità del marketing dei 50 principali brand italiani  il valore economico originato da immagine & reputazione è nettamente inferiore a quello prodotto in Francia e Germania rispetto a… read more

Top South African Brands Could Lose Over R65 Billion from COVID-19

08.07.2020

Top 50 most valuable South African brands from  Brand Finance South Africa 50 2020 ranking stand to lose over R65 billion of cumulative brand value following devastating COVID-19 pandemic MTN retains title of nation’s most… read more

Solo el 21% de las marcas de la cumbre empresarial de la CEOE figuran en el Top 100 de Brand Finance

06.07.2020

  El 18% si solo tenemos en cuenta las 130 marcas españolas participantes. La cumbre reunió solo a 27 de las 100 marcas más valiosas de España del ranking Brand Finance España 100 2020 . Las empresas… read more

¿Tu producto tiene el precio adecuado?

01.07.2020

  + Si tu producto lo estas vendiendo por debajo del tope que te permitiría tu marca, estás perdiendo dinero. + Las marcas deben dar la posibilidad de vender más o a un precio ligeramente mayor. + Como identificar… read more

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