Brand Finance

Download logo: pdf svg eps png

Press releases.

Las marcas del sector del juego podrían perder hasta 5.4 MM€ en valor por el Covid-19

01.06.2020

El Covid-19 pone en jaque al sector del juego  caracterizado por el parón de competiciones deportivas y el confinamiento. Wynn lidera el primer ranking mundial de marcas de operadores de juego, con un valor de marca de 3.4 mil… read more

Cambiar de marca tras una adquisición reduce el riesgo más del 50% según Brand Finance

27.05.2020

Brand Finance ha realizado su primer estudio global sobre los efectos financieros de los cambios de marca después de las fusiones y adquisiciones, analizando 3.000 operaciones realizadas durante los últimos 5 años. Las… read more

NH Hotels y Meliá entre las 10 marcas de hoteles más fuertes del mundo

20.05.2020

NH Hotels es la quinta marca hotelera más fuerte del mundo con una puntuación de 84.0 sobre 100 en el Índice de Fortaleza de Marca y Meliá, con 80.9 sobre 100, la décima entre las 50 marcas más… read more

World’s Top 50 Most Valuable Hotel Brands Could Lose US$14 Billion of Brand Value from COVID-19

19.05.2020

Hotels sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of cumulative brand value, equating to US$14 billion Hilton remains world’s most valuable hotel brand, up an impressive 35% Mercure is fastest growing… read more

China’s CSCEC Overtakes General Electric as World’s Most Valuable Engineering & Construction Brand

19.05.2020

Engineering & construction sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to over US$30 billion loss China’s CSCEC overtakes GE to become world’s most valuable… read more

Top German Brands Could Lose Up to €50 Billion of Brand Value from COVID-19

19.05.2020

Top 100 most valuable German brands from Brand Finance Germany 100 2020 ranking stand to lose up to 11% of brand value – over €49 billion – following devasting COVID-19 pandemic Mercedes-Benz retains titles of… read more

Cosmetics Brands Likely to Weather COVID-19 Storm

15.05.2020

Opportunities for growth within cosmetics industry, which is predicted to suffer only limited loss in brand value from COVID-19, according to latest report by Brand Finance As most valuable, L’Oréal is boosted by digital… read more

To Rebrand or Not To Rebrand? Rebrands Reduce Risk in Acquisitions by More Than 50%

14.05.2020

As the COVID-19 pandemic engulfs the global economy, there are greater growth opportunities from M&A Brand Finance has conducted a global study on the financial effects of rebrands following M&A – analysing 3,000 deals over 5… read more

Mapfre entre las 100 aseguradoras más valiosas del mundo según Brand Finance

11.05.2020

Con un aumento del 14% en el valor de marca, Mapfre es la aseguradora española más valiosa del ranking. Catalana Occidente es la segunda marca que nos representa en el puesto 94. El sector de seguros fuertemente afectado por la… read more

It’s All in the Name: Finlandia Named Finland’s Strongest Brand

07.05.2020

Top 25 most valuable Finnish brands from Brand Finance Finland 25 2020 ranking stand to lose up to 11% of brand value following devasting COVID-19 pandemic Nokia retains title of nation’s most valuable brand for 5th consecutive year,… read more

Please get in touch: