Brand Finance

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Press releases.

Emirates NBD scores high on trust and loyalty among customers


·         Brand Finance launches banking market research on UAE bank brands ·         Emirates NBD deemed trustworthy by 81.8% of its customers,… read more

Premium products put Apple’s brand value at risk


Brand Finance CEO, David Haigh, commented on the launch of iPhone X and its implications for the Apple brand. “After a difficult period when analysts, commentators, and most importantly customers, began to lose faith in the once hugely… read more

Royal Baby No. 3 is Great News for British Brands


Brand Finance CEO, David Haigh, comments on the benefits the youngest royal-to-be will bring to British brands and the UK economy as a whole. “It is a tremendous marketing opportunity for producers and retailers of baby products who… read more

Romania’s most valuable brands revealed for the first time


·         Dacia is the most valuable Romanian brand, worth €1.2bn ·         At €206m, Dedeman is the most valuable brand with 100%… read more

Primul clasament al celor mai valoroase branduri românești


·         Dacia este cel mai valoros brand românesc, cu o valoare de 1,2 miliarde euro ·         Cu o valoare de 206 milioane euro, Dedeman… read more

Neymar transfer is PSG brand’s first-class ticket to China


•    New market research study suggests Neymar can help PSG brand grow in China •    Neymar is the 3rd most popular footballer in China after Ronaldo and Messi •    Only 1% of… read more

Manchester United dominates in China, ahead of Bayern Munich and Real Madrid


·         Guangzhou Evergrande and Manchester United: the two most popular teams in China ·         56% of all Chinese fans follow a Premier League… read more

South African Brands Overcome Unstable Conditions


·         Total brand value in the table increases 3% year-on-year to R395 billion ·         Capitec, the fastest growing bank brand, is up 25% in value to R5 billion… read more

Nuevas normas en reporting exigidas para poner en valor los $35 billones a los activos intangibles


Según el informe Global Intangible Finance Tracker (GIFT™) de Brand Finance, la publicación de los activos intangibles sigue siendo claramente baja. En la actualidad, casi tres cuartos del valor intangible global, unos 35… read more

Experts Demand End to Illogical Financial Reporting Rules that Exclude $35tn of Intangible Value


According to the Brand Finance Global Intangible Finance Tracker (GIFT™), the disclosure of intangible assets remains disappointingly low, with US$35 trillion, or almost three quarters of global intangible value, not reflected in… read more

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