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Nike retains title as world’s most valuable apparel brand while luxury brands boom after COVID-19
Sportswear brands like Nike, Skechers and Li Ning grow significantly in value Post-COVID consumer sentiment delivers surge in brand value of high-end luxury brands including Louis Vuitton, Armani and Bottega Veneta Fast fashion brands decline in value Luxury brand Dior … read more
Aumenta el valor financiero de las marcas españolas según Brand Finance
Según el informe España 100 2022 que analiza las marcas españolas más valiosas El valor total de las 100 marcas más importantes de España es de 109.075 millones de euros, un 5% mas de lo que sumaban en 2021. Si … read more
Canadian Brands Bounce Back as Brands Adapt and Grow Under Pandemic Conditions
RBC regains title as Canada’s most valuable brand Scotiabank takes the crown as Canada’s strongest brand Oil & Gas sector bouncing back, sector grows in value by 69% Canadian Tech brands innovate through the pandemic . Shopify up 257% since … read more
Soft Power Italiana al Top
L'Italia entra nella top 10 dei paesi con la maggiore capacità di influenzare le scelte delle altre nazioni senza alcuna coercizione militare o economica La reputazione Russa crolla del 19% rispetto a novembre 2021 perché percepita come responsabile della guerra … read more
Irish brand values increase as Guinness becomes most valuable brand, while construction and engineering brands grow quickly
View the full Brand Finance Ireland 25 2022 report here Guinness (brand value up 4% to just above €2.2 billion) has recaptured the number one place on the ranking of the most valuable Irish brands in the world, according to … read more
Successful electronics brands are switched on to post-COVID era as Apple remains on top of new global brand ranking
Apple holds onto the top spot as the most valuable electronics and appliances brand with a record valuation of US$355 billion Samsung brand value grows slightly to retain second position Huawei has big increase in brand value despite pushback from … read more
La mayor parte del mundo culpa a Rusia del conflicto derrumbando su poder blando según Brand Finance
Un nuevo estudio de Brand Finance revela que los apoyos a favor de Ucrania disparan su poder blando. Las opiniones de Brasil, Sudáfrica y Turquía se alinean con Occidente. Muy pocos europeos culpan a Estados Unidos sin embargo ellos mismos … read more
Sverige utses till världens 14:e starkaste varumärke
Brand Finance släpper sitt Global Soft Power Index 2022. Nationsvarumärket Sverige rankas unikt högt även under turbulenta 2021. Ryssland rasar men inte under 2021 (mätperioden) utan först efter Ukrainainvasionen Sverige har utsetts till världens fjortonde starkaste varumärke enligt den senaste  … read more

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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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