Brand Finance

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Brand Finance Canada.

Brand Finance is the world’s leading independent brand valuation consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 20 years, we have helped companies and organisations of all types to connect their brands to the bottom line.

Brand Valuation is at the heart of Brand Finance’s service offerings. Understanding the levers behind your brand, and what drives its value is crucial in strategical decision making. Brand Finance’s services can be roughly split into four categories: Valuation, Analytics, Strategy, and Transactions.

Brand Finance North America is growing quickly and is supported by the international network of Brand Finance offices. The office is headed by Alex Haigh, Valuations Director, and Charles Scarlett-Smith, Marketing Director North America.

Current and past clients:
McDonald’s, TD, CITI, Verizon, Chevron, KraftHeinz, PWC, 20th Century Fox, Canadian Tire, Microsoft, Intuit, General Electric

Press releases.

China’s Banks Continue to Consolidate Global Brand Presence


Led by ICBC as the world’s most valuable banking brand (US$79.8 billion), China’s banks dominate top four spots of the Brand Finance Banking 500 2019 ranking Chinese banks grow 28%, achieving US$407 billion in total brand value,… More +

Ferrari in Pole Position as World’s Strongest Brand


London - Davos, 22/1/2019 Ferrari accelerates to claim the title of the world’s strongest brand, with a score of 94.8 out of 100 and an AAA+ rating Three of the Big Four brands: Deloitte, PwC, and EY, post an elite AAA+ brand strength… More +

Jeff Bezos takes top spot in new CEO ranking


  ·        Amazon founder and CEO Jeff Bezos ranks as world’s best brand guardian, but loss to Amazon’s brand value potentially in excess of US$10bn if divorce spat mishandled… More +

View all press releases +


Brand Finance Nation Brands 2019

Brand Finance Nation Brands 2019


The annual report on the most valuable and strongest nation brands. Average nation brand… More +

Brand Finance Football Annual 2019

Brand Finance Football Annual 2019


The Brand Finance Football Annual 2019 is a hard-back coffee table book on the changing… More +

Brand Finance Canada 100 2019

Brand Finance Canada 100 2019


The annual report on the most valuable and strongest Canadian brands. Overtaking Tim… More +

View all reports +


Brand Finance (Canada) Inc.
73 Bathurst Street, 4th Floor
Toronto, ON
M5V 2P6

T: +1 (514) 991-5101


Charles Scarlett-Smith
Marketing Director, North America

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