Brand Finance

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Brand Finance Canada.

Brand Finance is the world’s leading independent brand valuation consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 20 years, we have helped companies and organisations of all types to connect their brands to the bottom line.

Brand Valuation is at the heart of Brand Finance’s service offerings. Understanding the levers behind your brand, and what drives its value is crucial in strategical decision making. Brand Finance’s services can be roughly split into four categories: Valuation, Analytics, Strategy, and Transactions.

Brand Finance North America is growing quickly and is supported by the international network of Brand Finance offices. The office is headed by Alex Haigh, Valuations Director, and Charles Scarlett-Smith, Marketing Director North America.

Current and past clients:
McDonald’s, TD, CITI, Verizon, Chevron, KraftHeinz, PWC, 20th Century Fox, Canadian Tire, Microsoft, Intuit, General Electric


Press releases.

Canadian Brands Estimated to Drop 16% in Value as COVID-19 Wreaks Havoc on Global Economy

03.04.2020

As COVID-19 wreaks havoc upon Canadian brand economy, strong brands will come out on top TD Bank takes title of most valuable Canadian brand for first time since 2013, overtaking RBC After brand architecture shake up, Canada Life mono-brand… More +

Marillyn Hewson of Lockheed Martin takes top spot in CEO ranking

29.01.2020

Chairwoman, president and chief executive officer of Lockheed Martin, Marillyn Hewson ranks as world’s best brand guardian in Brand Guardianship Index 2020 LVMH’s Bernard Arnault comes second with 72.1 out of 100 score,… More +

TD Retakes Crown as Canada’s Most Valuable Brand

22.01.2020

Amazon makes history as first brand in Brand Finance Global 500 ranking to exceed US$200 billion value mark and retains title of world’s most valuable brand for third consecutive year TD retakes title of Canada’s most valuable… More +

View all press releases +


Reports.

Brand Finance Canada 100 2020

Brand Finance Canada 100 2020

02.04.2020

The annual report on the most valuable and strongest Canadian brands. TD takes the title as… More +

Brand Finance Global 500 2020

Brand Finance Global 500 2020

22.01.2020

Amazon makes history as first brand to exceed US$200 billion value mark and retains title… More +

Brand Finance Nation Brands 2019

Brand Finance Nation Brands 2019

11.10.2019

The annual report on the most valuable and strongest nation brands. Average nation brand… More +

View all reports +


Contact.

Brand Finance (Canada) Inc.
73 Bathurst Street, 4th Floor
Toronto, ON
Canada
M5V 2P6

T: +1 (514) 991-5101
E: c.scarlett-smith@brandfinance.com


People.

Charles Scarlett-Smith
Marketing Director, North America

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